Strategy & Branding

Good strategy is the backbone of every project I create. I take time to ask you questions and listen to you, really listen to what you need and what you want to say. From there, I apply my years of strategic experience in branding and online marketing to guide you to define achievable goals and develop a strategy to reach them. We’ll define your audience, create your brand, write the best content for your site, plan out SEO, make wireframes and sitemaps, plan for integrating email and social media and much more.

Website Strategy / Branding / SEO & Analytics / Content Writing / Social Media / Digital Marketing

Design

The next step is beautiful designs that capture what’s unique about you or your business. With my training in user experience (UX) and user interface (UI), I build beautiful designs that keep the user top priority so your goals are never compromised. Typically, designs go through a number of revisions as we collaborate and refine the visuals. We’ll build out homepages, contact forms, storefronts, and everything else that creates the look of your site. If you need print or digital marketing material, this phase is where that happens. 

UX & UI / Website Design / Print & Digital Marketing Material / E-Newsletter Design

Development

In this phase, I spend hours and hours in front of a computer writing all the code to create the site framework and then integrate the content to your site. I use HTML, CSS, Javascript, PHP and more to make your site perform perfectly on an easy-to-maintain WordPress CMS. If you are running eCommerce, this is where I build out all your products and set up taxes, shipping, and all that. I’ll install Google Analytics and SEO optimize strategic pages so we can track user behavior on the site as well as set up any custom email addresses we had planned for in strategy. 

eCommerce / WordPress CMS / HTML5 & CSS3 / Hosting & Domain Set-Up / Custom Email Set-Up

Launch & Beyond

I believe that my clients should be able to run and maintain their own websites if they want to. I’ll create a custom User’s Manual for your site and provide in-person or over-the-phone training to equip you to use and update the site in your day to day operations. Of course, if you’d rather have me keep your site updated and make changes for you then we can set up a support retainer. Additionally, I offer ongoing digital marketing support and can help you run email and social media campaigns to spread your brand even further! 

Training Sessions / Ongoing Digital Marketing / Support Retainer / Updates